Posts Tagged ‘Search engine optimization’


Landscape oil paintings from Ken Rasmussen

 

Ken Rasmussen and his new website

Ken Rasmussen and his new website

We are welcoming an exciting new client this week. Landscape oil paintings from Ken Rasmussen are a feature at some high profile galleries around Australia. Ken has been painting the West Australian landscape for some time – his images are rich in colour and capture the essence of the landscapes. 

Having spent some time in the Margaret River / Geographe Bay region of the South West, and also the Pilbara and Kimberley regions in the North West, I relate strongly to the images. And I can see why collectors would be attracted to his works.

We still have some more work to do on the site, but I’m keen to see it launched and starting to develop some link equity. Ken was very fortunate that his name was available for the primary domain combinations.  But the art world is competitive, and I would dearly love to see Ken’s work rank organically for some of the highly relevant niche terms that are in wide use.

Enjoy the art, and consider how beautiful these oil paintings (and new limited edition prints) might look on YOUR walls!


What is the Bounce Rate in Google Analytics?

Google Analytics Bounce Rate

Google Analytics Bounce Rate

When you track your website with Google Analytics, one of the figures you can see is Bounce Rate.

If a visitor comes to your website, views one page and then ‘bounces’ off elsewhere, that is called a bounce.

If 40 visitors out of every 100 only view one page before leaving, that is a 40% Bounce Rate.

You can view the bounce rate for your website overall, but you can also see it reported for individual items, such as by keyword or by page.

This is an extract from the Keywords view (with keywords removed) – you can see the bounce rate for each keyword in the right hand column.

Bounce Rate By Keyword

Bounce Rate By Keyword

The bounce rate by keyword shows is which keywords are delivering the most qualified traffic.

If you look at the bounce rate by page, you can see which pages don’t engage interest and lead visitors in to the rest of your website.